Employer branding is a vital part of recruiting success, which makes it a vital part of business success. Your company’s brand is not just what you say it is; it’s how others perceive it. Employer branding isn’t just about attracting talent—it’s also about engaging with and retaining the right talent for your organization and ensuring that employees are engaged in their work.

Check out this infographic that tells you about employer branding and the essential things that you need to know.

Take a look at the infographic image below or download the pdf version.

Recruitment

Employer branding can be used to attract the best talent. For example, if you are looking for a candidate who is skilled in social media marketing, employer branding can help you attract these candidates. It will also help you attract passive job seekers who are not actively looking for jobs but may respond well to your employer’s brand.

Retention

Employee retention is a key factor for any company to consider. Retention rates are not only important for business growth, but also for the bottom line.

In addition to monetary factors, retention can be improved by creating a positive company culture that employees want to be part of and which makes them feel appreciated and happy at work.

ROI

But what is the ROI of employer branding?

The benefits of employer branding are substantial, and include:

• Improved talent attraction and retention
• Increased applicant quality through better brand messaging and outreach to target audiences
• A more transparent hiring process that builds trust with candidates

Reputation

Employer branding can affect your company’s reputation in a positive way. When you are seen as an employer of choice, it will create goodwill toward the organization and its brand, ultimately boosting sales as well as employee engagement.

Employee engagement is critical to any business; it’s what makes them productive and effective while they’re on the job. Employee engagement arises when employees feel that they have value at work, including being recognized for their contributions and having opportunities for growth—and this is where employer branding comes in!

Also read: The Future of Recruitment

Conclusion

Employer brand is important because it can affect every aspect of your company—from recruitment to retention, to reputation and ROI. It’s time for employers to start taking their brands seriously and defining what they stand for. We hope that this infographic has given you a better understanding of the value employer branding has in today’s market.

Take a look around and see how employer branding power your hiring and business. With Zappyhire’s help, improve your employer branding through digital recruitment. Get a free demo today.

Related article: How A Digital Recruitment Strategy Boosts Employer Branding