Recruitment can often feel like a high-stakes puzzle as it’s time-consuming, expensive, and full of inefficiencies that slow everything down.

That’s where technology, especially Applicant Tracking Systems(including the AI-powered ones), is stepping in to elevate every step of the recruitment process with intelligent automation.

AI in recruitment is rapidly becoming essential. Jyothis KS, Co-founder of Zappyhire, observes:
‘While there’s been a lot of hype around AI, only 70–80% of companies have actually begun adopting AI in HR..’“
If your organization is struggling with:

• An inefficient candidate database management system
• High hiring costs
• Time-consuming recruitment processes
• Low-quality hires

Then an ATS in your case is less of a luxury and more of an absolute necessity. There are numerous benefits of applicant tracking software, but before that, for the unversed-

What is an ATS?

An Applicant Tracking System (ATS) is a software that simplifies hiring processes for recruiters and organizations by streamlining their recruitment operations and automating time-consuming yet important tasks, such as job posting, resume screening, interview scheduling, and communication with candidates using AI tools.

How does an Applicant Tracking System work?

Simply put, an applicant tracking system (ATS) works by automating and streamlining the recruitment process, thereby organizing & managing candidate data. 

Many modern ATSs are embedded with AI and machine learning capabilities that can analyze candidate profiles, recommend best-fit candidates, and provide predictive hiring insights to recruiters.

ATSs like Zappyhire, generally help businesses manage their candidates from the very first stage in their recruitment cycle to the pre-onboarding/onboarding stage. 

It does so by offering features that cater to tasks such as job posting, resume screening, interview scheduling, candidate communication, and reporting. These help decrease recruiters’ workload, improves the quality of hires and reduces the time & cost involved in hiring. 

The automation and management provided clearly show the significant benefits that applicant tracking systems bring.

Top 10 benefits of using an Applicant Tracking System

With recruiters under constant pressure to hire faster, smarter, and more efficiently, without compromising on candidate quality or experience, an Applicant Tracking System (ATS) becomes indispensable. 

Here’s a quick look at the advantages of using an ATS:.

• Significant reduction in time-to-hire
• Effortless job posting with a single click
• Automated interview scheduling
• Proactive candidate onboarding process
• Reduced cost-per-hire
• Assured improvement in quality of hire
• Faster & better hiring decisions
• Ensures seamless collaborative hiring
• Exceptional candidate experience
• Improved employer branding

Now that you know the advantages of applicant tracking systems, let’s go deeper into what each point means.

1. Significant reduction in time-to-hire

One of the key benefits of an applicant tracking software is that it automates manual repetitive & routine tasks, thereby expediting the recruiting process. 

As Jyothis KS, Co-founder of Zappyhire, notes, ‘There are multiple stages or touch points in the spectrum of recruitment where we can integrate AI – especially the initial parts like sourcing and screening, where recruiters spend the most time. We’ve identified around 16+ recruitment use cases where automation can be an enabler, not a decision-maker.’“

With innovative features such as resume parsers, recruiting chatbots, robotic video interviews among others, ATSs help organizations decrease the time-to-hire by 72%, highlighting one of the most critical applicant tracking system advantages for fast-paced recruiting environments.

2. Effortless job posting with a single click

This ease of multi-platform job publishing is among the underrated benefits of ATS that help scale outreach efforts effortlessly.

Recruiters can now attract top talent through effortless job posting on multiple job boards, social media platforms and the organization’s career site with just a single click. 

Innovative ATSs like Zappyhire offer job board integration tools that enable organizations to expand their reach and zero in on the best of the best.

Some advanced ATSs even use AI algorithms to recommend the best job boards and timing for posts based on historical hiring success.

3. Interview scheduling becomes a breeze

Tired of the endless back & forth that scheduling interviews entail? ATSs are the perfect solution for you! 
The right Applicant Tracking Software integrates with calendar tools to simplify the interview scheduling process. 

It provides the ability to set up interviews, send invitations, and coordinate with candidates seamlessly without any need for recruiter intervention, preventing any unnecessary delays.

4. Upgrades your candidate onboarding process

The days (and nights!) of the endless paperwork associated with onboarding processes is long gone! 

ATSs allow recruiters to assign all onboarding paperwork & documents to the new hires with unmatched ease. 

Some platforms leverage AI to personalize onboarding workflows, ensuring each candidate receives the right documents, compliance checks, forms, and training materials tailored to their role and location. 

These features contribute to one of the key benefits of ATS – automating back-office processes to free up recruiters for higher-impact work.

5. ATSs reduce cost-per-hire

Hiring is an expensive process, with the average cost-per-hire going up to $4,700. With such high costs involved, organizations cannot afford to make the wrong hire. 

By automating repetitive tasks through AI and intelligent workflows, ATSs help teams focus on strategic hiring, cutting down unnecessary steps and optimizing recruiter efficiency.

So, cost reduction remains among the most compelling applicant tracking system advantages, making recruitment more budget and resource-friendly.

6. Assured improvement in quality of hire

Improving candidate quality is consistently ranked among the top applicant tracking system benefits.

With advanced AI-powered pre-screening tools such as resume parsers, recruiting chatbots, and automated video interviews, ATSs only allow the best quality candidates to trickle down. 

Recruiters, with the aid of ATSs, can screen candidates more efficiently and identify the most qualified candidates for the job.

7. ATSs facilitate faster & better hiring decisions

One of the greatest benefits of an Applicant Tracking System is that it provides recruiters with important insights pertaining to the candidates. 

A 360-degree view of the candidate, insights, and analytics offered by ATSs significantly decreases the scope for a wrong hire by the recruiter as they are encouraged to make data-driven decisions. 

Some AI-powered ATSs have the ability to improve hiring accuracy by 72% through predictive hiring. They have the ability to forecast a candidate’s future performance and determine their potential for success within the organization, allowing recruiters to make the smartest decision. 

8. Ensures seamless collaborative hiring

Bring some calm to the chaos by adopting an ATS to make  collaborative hiring with all stakeholders involved a breeze!

As Deepu Xavier, Co-founder of Zappyhire, puts it, ‘We’re at an intersection of human potential and technological innovation. So organizations have to start reimagining how to combine human potential with technological innovation – not to replace humans, but to make your recruiter a super-recruiter.’“

Applicant Tracking Systems enable recruiters and hiring managers to:

• Collaborate & coordinate 
• Share feedback
• Make decisions
• Schedule interviews 

Thereby making the hiring process more seamless and efficient.
Additionally, ensuring a collaborative approach helps the organization,

• deliver a better candidate experience
• improve employee engagement
• improve the quality of hire by increasing diversity & inclusion and reducing bias
• build a collaborative company culture 

9. Exceptional candidate experience

Make recruitment a joyride for all parties involved with ATSs.
10 days is the average number of days top talent remains in the market and in such a time-sensitive environment positive candidate experience is a game-changer.

When it comes to a positive candidate experience, personalization is key. An applicant tracking software enables you to keep candidates updated throughout the process on the progress of the interviews. This makes a huge difference in the experience perceived by the candidates.

10. Improved employer branding

Every potential candidate is a potential customer and every potential customer is a potential brand advocate! And employer brand elevation is one of the most long-term benefits of ATS.

72% of recruiting leaders lay emphasis on the direct impact that employer brand has on hiring. Additionally, a whopping 75% of candidates consider an organization’s employer’s brand before applying for a job.

ATSs aid companies in their endeavor to build their brand reputation by promoting their: core values, company culture, and opportunities to candidates.

A positive candidate experience and personalized candidate engagement using ATSs further help create a positive impression on the candidates, thereby improving the employer’s brand.

To reiterate

Applicant Tracking Systems are efficient and effective hiring tools that can help companies streamline their hiring processes and automate associated tasks, resulting in a significant reduction in time and costs-to-hire, thereby improving the organization’s overall recruitment outcome. 

Are you considering an applicant tracking system for your organization? Maybe we can help.

At Zappyhire, we’ve helped thousands of recruiters from companies like Maruti Suzuki, Shaadi(dot)com, Hogarth, Upgrad, and Federal Bank automate and streamline their hiring—from job requisition to onboarding.If you’d like to know more, just reach out to us here.