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 10 Key Benefits of an Applicant Tracking System

7 MINS READ


Puzzled? You are not alone. 

Hiring can often feel like a costly & time-consuming puzzle that drives recruiters to their wit’s end.
If your organization is struggling with:

  • An inefficient candidate database management system
  • High hiring costs
  • Time-consuming recruitment processes
  • Low-quality hires


Then an ATS in your case is less of a luxury and more of an absolute necessity. There are numerous benefits of applicant tracking software, but before that, for the unversed.

What is an ATS?


An Applicant Tracking System (ATS) is software that simplifies hiring processes for recruiters and organizations by streamlining their recruitment operations and automating time-consuming yet important tasks such as job posting, resume screening, interview scheduling, and communication with candidates using intelligent tools.

💡According to a recent study, 94% of recruiters who use ATSs report that the software has improved & simplified their recruitment process significantly.

How Does an Applicant Tracking System Work?


Simply put, an applicant tracking system (ATS) works by automating and streamlining the recruitment process, thereby organizing & managing candidate data.

ATSs generally help businesses manage their candidates from the very first stage in their recruitment cycle to the pre-onboarding/onboarding stage, by offering features that cater to tasks such as job posting, resume screening, interview scheduling, candidate communication, and reporting that help decrease a recruiter’s workload, improves the quality of hires and reduces the time & cost involved in hiring.

Top 10 Reasons Businesses of All Sizes Can Benefit from Applicant Tracking Systems

1. Significant Reduction in Time-to-hire:

One of the key benefits of applicant tracking software is that it automates manual repetitive & routine tasks, thereby expediting the recruiting process. This in turn permits recruiters to focus on other important aspects such as delivering exceptional candidate experience

With innovative features such as resume parsers, recruiting chatbots, and robotic video interviews among others, ATSs like Zappyhire help organizations decrease the time-to-hire by 72%!

2. Effortless Job Posting With A Single Click:

Discover, engage & convert potential candidates with ease with ATSs. Recruiters can now attract top talent through effortless job posting on multiple job boards, social media platforms and the organization’s career site with just a single click. 

Innovative ATSs like Zappyhire offer job board integration tools that enable organizations to expand their reach and zero in on the best of the best.

3. Interview Scheduling Is A Breeze:

Tired of the endless back & forth that scheduling interviews entail?

ATSs are the perfect solution for you!

Applicant Tracking Software simplifies the interview scheduling process, with the ability to set up interviews, send invitations, and coordinate with candidates seamlessly without any need for recruiter intervention, preventing any unnecessary and inevitable loss of time and confusion that accompanies tasks that involve coordination.

4. Upgrade Your Candidate Onboarding Process:

The days (and nights!) of the endless paperwork associated with onboarding processes are long gone! 

ATSs allow recruiters to assign all onboarding paperwork & documents to the new hires with unmatched ease. 
Numerous features of ATSs manage the pre-onboarding and onboarding processes of new hires, such as document collection, compliance checks, and training, significantly decreasing recruiter workload and expediting the process. 

💡It is important to ensure a seamless onboarding experience as it helps improve employee retention. 

A recent study revealed that a positive onboarding process ensures 69% of employees stay with the company for an average of three years.

5. Don’t Break the Bank! ATSs Reduce Cost-per-Hire: 

Hiring is an expensive process, with the average cost-per-hire going up to $4,700. With such high costs involved, organizations cannot afford to make the wrong hire. Here’s where Applicant Tracking Systems come in. 

They help companies cut their recruitment costs by automating the organization’s recruiting operations which saves both time and resources.

💡ATSs like Zappyhire decrease cost-to-hire by 69% .
Save up on time and resources? A dream come true indeed!

6. Assured Improvement In Quality Of Hire:

Filtration is the key to improving the quality of hire and when it comes to recruitment, ATSs are the ultimate filter paper. 

With advanced features for pre-screening operations such as resume parsers, recruiting chatbots, and robotic video interviews ATSs only allow the best quality candidates to trickle down. 

Recruiters, with the aid of ATSs, can screen candidates more efficiently and identify the most qualified candidates for the job.

💡 Top quality candidates stay in the market for an average of 10 days. 
ATSs reduce the time-to-hire significantly which allows organizations to screen candidates in time to hire the top talent before they are off the market!

7. Hire like a pro! ATSs Facilitate Faster & Better Hiring Decisions:

One of the greatest benefits of an Applicant Tracking System is that it provides recruiters with important insights pertaining to the candidates. 

A 360-degree view of the candidate, insights, and analytics offered by ATSs significantly decreases the scope for a wrong hire by the recruiter as they are encouraged to make data-driven decisions

Some ATSs have the ability to improve a business’s hiring accuracy by 72 % through predictive hiring. They have the ability to forecast a candidate’s future performance and determine their potential for success within the organization, allowing recruiters to make the smartest decision. 

8. Ensures Seamless Collaborative Hiring:

Bring some calm to the chaos by adopting an ATS to make collaboration with all stakeholders involved a breeze!

Applicant Tracking Systems enable recruiters and hiring managers to:

  • Collaborate & coordinate 
  • Share feedback
  • Make decisions
  • Schedule interviews 

Thereby making the hiring process more seamless and efficient.

Additionally ensuring a collaborative approach helps –

  • The organization deliver a better candidate experience
  • Improve employee engagement
  • Improve the quality of hire by increasing diversity & inclusion and reducing bias
  • Build a collaborative company culture

9. Exceptional Candidate Experience:

Make recruitment a joyride for all parties involved with ATSs.

As mentioned above, 10 days is the average number of days top talent remains in the market and in such a time-sensitive environment positive candidate experience is a game-changer.

When it comes to a positive candidate experience, personalization is key.

ATSs ensure a hiccup-free, fast and personalized experience for candidates, improving their overall recruitment journey.

10. Improved Employer Branding:

Every potential candidate is a potential customer and every potential customer is a potential brand advocate!


72% of recruiting leaders lay emphasis on the direct impact that employer brand has on hiring. Additionally, a whopping 75% of candidates consider an organization’s employer’s brand before applying for a job.

ATSs aid companies in their endeavor to build their brand reputation by promoting their: core values, company culture, and opportunities to candidates.

A positive candidate experience and personalized candidate engagement using ATSs further help create a positive impression on the candidates, thereby improving the employer’s brand.

Employer Brand Statistics, LinkedIn


To Reiterate

Applicant Tracking Systems are efficient and effective hiring tools that can help companies streamline their hiring processes and automate associated tasks, resulting in a significant reduction in time and costs-to-hire, thereby improving the organization’s overall recruitment outcome. With scores of benefits such as : 

  1. Saves Time for Value Added Work
  2. Easy Job Posting
  3. Easy Interview Scheduling
  4. Streamlines Candidate Onboarding
  5. Reduces Cost-per-Hire
  6. Improves Quality of Hire
  7. Faster & Better Hiring Decisions
  8. Promotes Collaborative Hiring
  9. Enhances Candidate Experience
  10. Fosters Employer Branding

ATSs can transform recruitment for the better for businesses of all sizes.

Convinced? Check out the global leader in recruitment automation, Zappyhire to solve all your recruitment woes. 

Aparna Hari

Aparna Hari, a Content Marketer at Zappyhire, crafts content on HR tech, recruitment automation, and everything in between. With a background in English literature, theatre studies, and psychology, she brings a diverse perspective to her writing. Outside of work, she finds joy in a good book and exploring her love for cinema.

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